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Services Marketing 7th Edition

Services Marketing 7th Edition
-14 %
Author :  Dwayne D. Gremler, Valarie A Zeithaml, Ajay Pandit, Mary Jo Bitner 
Language : English  
Binding : Paperback (624 Pages) 
Publisher :  Mcgraw Hill Publication
Genre :  Business & Economics Books
ISBN :  9789353160777, 9353160774
Edition :  7th Edition (2018)
More :-  The seventh edition of our hallmarked text on Services Marketing by Zeithaml, Bitner, Gremler and Pandit, introduces readers to the vital role that services play in economy and its future. Services dominate the advance economy of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter and emphasizes the knowledge needed to implement service strategies for competitive advantage across industries.

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Services Marketing 7th Edition
-14 %
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Author :  Dwayne D. Gremler, Valarie A Zeithaml, Ajay Pandit, Mary Jo Bitner  Language : English   Binding : Paperback (624 Page..
₹799 ₹930
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