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Principles of Marketing 17th Edition

Principles of Marketing 17th Edition
-18 %
Author :  Philip T. Kotler, Gary Armstrong, Prafulla Agnihotri 
Language : English  
Binding : Paperback (728 pages) 
Publisher :  Pearson Education
Genre :  Marketing Books
ISBN :  9789352865611, 9352865618
Edition :  17th Edition (2018)
More :- Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the program helps students understand how to create value and gain loyal customers. The seventeenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships.

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